The Story of Tiyabi

Tiyabi was born from a simple yet powerful desire—to create a space where every woman could find herself reflected in the beauty of high-quality, unique designs, without the burden of extravagant prices. It wasn’t just about fashion; it was about filling a gap, answering a call from women who sought more than just clothes. They sought expression, confidence, and authenticity woven into every thread.

Founded by Roula Itani, a visionary with over three decades of experience in the retail world, Tiyabi is the culmination of her lifelong passion for style and empowerment. Since 1992, Roula has managed ten shops across Beirut and Dubai, including iconic locations like Dubai Outlet Mall, Madinat Jumeirah, and Dubai Mall. Her journey has been one of dedication, expertise, and an unwavering commitment to bringing beauty and sophistication into the lives of women everywhere.

At Tiyabi, we believe that style isn’t just about what you wear; it’s about how it makes you feel. Every piece in our collection is handpicked by Roula herself, ensuring that it reflects the latest trends while remaining timeless and unique. From effortlessly chic essentials to bold statement designs, our collections are curated to fit seamlessly into your life—whether you're conquering the boardroom, embracing a casual weekend, or celebrating a special moment.

But Tiyabi is more than just fashion. It’s a movement—a celebration of women’s strength, diversity, and spirit. We are here to inspire, to uplift, and to remind you that you are powerful, beautiful, and worthy of every dream you chase. Our mission is rooted in empowering the women of today to shape a brighter, more confident tomorrow.

Welcome to Tiyabi, where Roula Itani’s legacy meets your story. Here, fashion is not just worn—it’s lived. Your journey unfolds with every piece you wear.